Personalised for George

💡 Insight

• Dietrich Mateschitz single-handedly changed the beverage industry by creating not just a new brand, but a whole new category: the energy drink. He brought Red Bull to the world and became extremely wealthy as a result.

💡 Insight

• Red Bull's success comes from an unconventional business plan that eschews traditional advertising in favor of marketing through its own events, shows, sports teams, and publications.

📝 Anecdote

• In 2010, Red Bull employed just 7,758 people, generating more than $667,000 in revenue per person, showcasing the company's efficiency.

💬 Quote

"In literal financial terms, our sports teams are not yet profitable, but in value terms, they are. The total editorial media value plus the media assets created around the teams are superior to pure advertising expenditures." — Dietrich Mateschitz on Red Bull's sports investments

💡 Insight

• Mateschitz viewed Red Bull not just as a drink, but as a philosophy derived from his own outlook on life, positioning it as a functional product to improve strength, performance, and revitalize body and mind.

💬 Quote

"It is a must to believe in one's product. If this was just a marketing gimmick, it would never work." — Dietrich Mateschitz on the importance of genuine belief in the product